5 Ways to Sound More Expensive (Without Raising Prices Yet)
It all begins with an idea.
You know that feeling when you see a brand and think, “wow, they must charge a fortune?”
It’s not the logo.
It’s not the photos.
It’s the words.
The way they describe what they do makes you believe it’s worth every penny before you’ve even seen the price tag.
And here’s the thing: you can do the same.
You don’t have to raise your rates (yet) — you just need to sound like the kind of person worth paying more for.
Let’s make that happen.
1. Stop apologising in your copy
Words like “I just…” or “I hope this is okay…” feel small. And small doesn’t sell.
Instead of:
“I just wanted to share my services with you.”
Try:
“Here’s how I help my clients get the results they’ve been dreaming about.”
“Hopefully this works for you…”
“This package is designed to get you clear, fast results.”
“Sorry, this is a little messy…”
“Here’s a behind-the-scenes look at my process — real, unpolished, and effective.”
“I try to…”
“I specialise in…”
See the difference? One feels like you’re knocking on the door. The other feels like you already belong in the room.
2. Get specific (vague is cheap)
Luxury doesn’t sell “nice” or “good.”
It sells exactly what it is: the texture, the process, the feeling you get when it’s yours.
Instead of:
“I design beautiful websites.”
Try:
“I design high-converting websites that work flawlessly, feel like your brand, and make clients click ‘book now’ before they can talk themselves out of it.”
“I make art for your home.”
“I create hand-painted abstract canvases that turn blank walls into conversation starters.”
“I’m a coach who helps people.”
“I guide new business owners through their first 90 days so they can land clients with confidence.”
“I offer tattoo designs.”
“I draw custom tattoos that are bold, detailed, and designed to look incredible decades from now.”
3. Lead with results, not just features
Clients don’t just buy what you’re selling.
They buy what it does for them.
Instead of:
“I take professional portraits.”
Try:
“I capture portraits that make you look confident and worth every penny you charge.”
“I design logos.”
“I create logos that make your brand instantly recognisable and unforgettable.”
“I write email campaigns.”
“I craft email campaigns that turn casual subscribers into loyal, paying clients.”
“I shoot wedding videos.”
“I film wedding stories you’ll relive like it’s happening again, every time you press play.”
4. Use your client’s language
If your dream client talks about “tailored,” “signature,” or “exclusive,” use those words too.
When they read your copy, they should feel like, This is my person.
Examples:
If your client says, “I want something timeless.”
Use “classic,” “enduring,” “won’t age out.”
If your client says, “I want to stand out.”
Use “bold,” “unapologetic,” “signature piece.”
If your client says, “I want it to feel personal.”
Use “custom,” “made-for-you,” “one-of-a-kind.”
If your client says, “I’m tired of generic.”
Use “crafted,” “intentional,” “designed with you in mind.”
5. Trim the excess
Expensive brands are never wordy.
They say exactly what they need to say and no more.
Instead of:
“I offer a range of services for people who want to improve their business.”
Try:
“I help business owners turn ideas into booked clients.”
“I would love to work with anyone who’s looking for this kind of service because I feel like I could help.”
“If this is what you need, let’s work together.”
“I create many different designs, depending on your needs, and each one is unique.”
“Every design is custom — no templates, no repeats.”
“I’ll try my best to get you results.”
“I’ll get you results.”
The takeaway?
Sounding more expensive isn’t about being someone you're not.
It’s about speaking with confidence, clarity, and the kind of certainty that makes people think: if I want the best, I need to work with them.
Hi, I'm Jayson. If you’re ready for your website to sound like you, only sharper, clearer, and a whole lot more bookable, I’d love to help.
Your Portfolio Isn’t Enough: How to Make Clients Fall in Love With Your Brand
It all begins with an idea.
Spoiler: Your work isn’t the reason clients bring you on board. It’s how you make them feel seen.
You might think your beautifully edited portfolio is your golden ticket. But here’s the thing: Portfolios illustrate skill, not love.
And love sells in the creative industry. Every. Single. Time.
Rule #1: Make Your Headlines Do the Heavy Lifting
A big part of being skimmable is your headline.
Think of them as mile markers; each one should be reporting to your reader exactly what they'll find out without having to read a word of the paragraph that follows.
Your H1 (general title) is the "book title."
Your H2s are the "chapter titles."
Your H3s are the "sub-points within chapters."
Ask yourself:
Could someone skim just my headlines and still get my point?
If they say "meh," you have some work to do.
Ditch the “Just the Facts” Approach
Describing what you do is reading a police report. Technically true. Emotionally dead.
Instead of:
"I'm a tattoo artist with 10 years of experience."
Try:
"For the last 10 years, I've been making people's wildest stories come true in ink they'll carry the rest of their lives."
Simple. Specific. Stupid-obvious.
It's not about you, it's about what you do and how you connect.
Break It Into Bite-Sized Chunks
Nobody wants to wade through a wall of text.
Your audience is busy, distracted, and half the time they’re reading your site with one eye on their phone.
Make it easy to scan by:
Keeping paragraphs short (2–3 sentences max)
Using bullet lists to highlight key points
Bold important phrases so they pop
Adding white space so the page breathes
Bonus: Google loves this. AI snippets love this. Readers? Yep, they love it too.
Make the Path to Answers Obvious
Your perfect customer has come here for one reason: answers.
Don't make them dig.
Ways to do it:
Add an FAQ section at the bottom of your blog
Use “How-to” steps for processes.
Pull out definitions or examples into their subheadings.
When you make answers easily found, you've got a better shot at being pulled into Google's featured snippets a.k.a. free visibility.
Show Them You Get Their World
All successful creative collaborations start with listening.
If you want clients to trust you, use their language.
For example, if you're a photographer addressing couples:
Instead of:
"I take candid, natural wedding photos."
Say:
"You'll spend the whole day soaking up the moments. I'll be the one making sure you get to re-experience them for years to come."
What's the difference? One is service-focused. The other is client-focused.
Your Copy Is Your Silent Salesperson
If your visuals are the shop window, your copy is the person inside saying:
“Come in, you’ll love it here.”
Quick copy check:
Does it say exactly who you work with?
Does it sound like YOU, or like every other creative out there?
Can someone scan and get the feel straight away?
If not, grab your metaphorical red pen.
Give Them a Next Step They Can’t Resist
Your call-to-action isn’t a polite suggestion; it’s the moment you take their hand and say, let’s do this.
Instead of:
“Contact me.”
Try:
“Let’s bring your vision to life. Book your consultation.”
Action + benefit = irresistible.
Quick FAQ: Turning Browsers Into Buyers
Q: Isn’t my portfolio enough?
A: No. Your portfolio shows skill. Your copy shows a connection. You need both.
Q: How long should my copy be?
A: Long enough to answer their questions, short enough to keep them reading. Aim for 1,000 –1,500 words.
Q: Do I need to worry about headings and bullet points?
A: Absolutely. They’re the difference between “I’ll skim this” and “I’m clicking away.”
Bottom line: Your portfolio is your proof.
But your words? They’re the magic that makes people choose you.
Get the connection right, and your dream clients won’t just notice you.
They’ll remember you. And hire you.
Want website copy that turns visitors into raving clients?
Hey, I’m Jayson, and I write words that don’t just fill pages but get your ideal clients clicking book now without hesitation. Let’s make your website work for you.
Why Your Tattoo Website Isn’t Booking Anyone (And How to Fix It)
It all begins with an idea.
If your tattoo studio’s website looks cool but isn’t filling your calendar, the problem isn’t your art; it’s your copy.
Most tattoo websites say the same thing:
“We create custom tattoos in a clean, safe environment.”
Cool. So does my local one. What makes yours different from mine?
(By the words on your site… I can’t tell. And that’s an issue.)
If you want more bookings, your website needs to make people feel like you’re the one.
That’s what this blog is here to help you fix.
Problem #1: Your Site Isn’t Saying Anything New
Most tattoo sites sound like this:
“We’re passionate about art.”
“We’ve been tattooing for 10+ years.”
“Our space is clean and welcoming.”
That’s not bad. It’s just forgettable.
People book artists who make them feel understood, not just impressed.
Try this instead:
Ask yourself:
Who are you really for?
What kind of tattoos do you not want to do?
What vibe do people get when they walk into your studio?
Now turn that into copy:
Generic:
“I’ve been tattooing for 6 years and specialize in black and grey.”
Better:
“I do textured blackwork for people with scars, stories, and zero interest in TikTok tattoos.”
See the difference?
The second version builds a vibe. A point of view. A reason to remember you.
Problem #2: Your Homepage Has 5 Seconds to Hook Me
Your main headline is everything.
If I land on your site and the first thing I see is:
“Welcome to [Your Studio Name]”
…I’m gone.
Better homepage headline ideas:
“Clean lines. Soft hands. Ink you’ll be proud of.”
“Queer-owned. Vegan-inked. Judgment-free always.”
“From nervous first-timers to full sleeves. You’re safe here.”
Each one:
Builds emotion
Targets a specific kind of client
Says something human
And all within 60 characters. (Short, punchy headlines = better retention and SEO.)
Quick Fix: What Good Tattoo Copy Looks Like
Use these building blocks to level up your site copy:
The Core Traits of Effective Tattoo Website Copy:
#1 – Clear
The strongest headlines feel effortlessly simple, but behind the scenes, they’re backed by a deep understanding of your client’s wants, needs, and language.
When your words match their inner thoughts, your copy lands hard.
#2 – Sharp
You’ve got seconds to earn someone’s attention. So say more with less. Every word should earn its place. Keep it punchy, direct, and to the point, especially in your headlines.
#3 – Targeted
The most powerful copy feels personal. Your audience should read it and immediately know: “This is for me.”
That only happens when your message is focused. Talk to the right people, about the right things, at the right moment, and they’ll lean in.
Bottom line? Make them stop scrolling. Then make them care.
Use this tone to build trust, attract the right people, and repel the wrong ones (yep, that’s a good thing).
FAQs: Because People Want Answers Fast
Can I write my tattoo website copy?
You can, but hiring a pro will get better results. Just like DIY tattoos, it rarely turns out how you hoped.
What should I say on my ‘About’ page?
Tell a story, not a résumé. Why do you tattoo? What matters to you? What kinds of people feel at home in your chair?
What if I don’t have a brand “voice”?
You do. It just needs to be translated. Start by writing how you talk. Cut the corporate stuff.
Recap: The Tattoo Website Copy Checklist
Here’s a quick, skimmable checklist you can use when reviewing your site:
Does your homepage headline hook attention in 5 seconds or less?
Are you speaking directly to your kind of client?
Have you cut out vague phrases like “we’re passionate” or “high-quality tattoos”?
Is your copy easy to skim, with bolded sections, short paragraphs, and bullet points?
Are your CTAs inviting (or are they buried)?
Can I understand your brand by just reading your headings?
If not, you’ve got some editing to do.
Final Words: Art Gets Them Interested. Words Get Them to Book.
You can have the best flash sheet, the cleanest studio, the wildest portfolio…
But if your site reads like every other artist’s?
You’re just one more tab in someone’s browser.
Make your words work as hard as your ink.
Need help making your copy stand out?
Hi, I’m Jayson - and I’d love to write website copy that’ll make your clients book on the spot