5 Ways to Sound More Expensive (Without Raising Prices Yet)

You know that feeling when you see a brand and think, “wow, they must charge a fortune?”

It’s not the logo.
It’s not the photos.

It’s the words.

The way they describe what they do makes you believe it’s worth every penny before you’ve even seen the price tag.

And here’s the thing: you can do the same.

You don’t have to raise your rates (yet) — you just need to sound like the kind of person worth paying more for.

Let’s make that happen.

1. Stop apologising in your copy

Words like “I just…” or “I hope this is okay…” feel small. And small doesn’t sell.

Instead of:

“I just wanted to share my services with you.”

Try:
“Here’s how I help my clients get the results they’ve been dreaming about.”

“Hopefully this works for you…”
“This package is designed to get you clear, fast results.”

“Sorry, this is a little messy…”
“Here’s a behind-the-scenes look at my process — real, unpolished, and effective.”

“I try to…”
“I specialise in…”

See the difference? One feels like you’re knocking on the door. The other feels like you already belong in the room.

2. Get specific (vague is cheap)

Luxury doesn’t sell “nice” or “good.”
It sells exactly what it is: the texture, the process, the feeling you get when it’s yours.

Instead of:

“I design beautiful websites.”

Try:
“I design high-converting websites that work flawlessly, feel like your brand, and make clients click ‘book now’ before they can talk themselves out of it.”

“I make art for your home.”
“I create hand-painted abstract canvases that turn blank walls into conversation starters.”

“I’m a coach who helps people.”
“I guide new business owners through their first 90 days so they can land clients with confidence.”

“I offer tattoo designs.”
“I draw custom tattoos that are bold, detailed, and designed to look incredible decades from now.”

3. Lead with results, not just features

Clients don’t just buy what you’re selling.
They buy what it does for them.

Instead of:

“I take professional portraits.”

Try:
“I capture portraits that make you look confident and worth every penny you charge.”

“I design logos.”
“I create logos that make your brand instantly recognisable and unforgettable.”

“I write email campaigns.”
“I craft email campaigns that turn casual subscribers into loyal, paying clients.”

“I shoot wedding videos.”
“I film wedding stories you’ll relive like it’s happening again, every time you press play.”

4. Use your client’s language

If your dream client talks about “tailored,” “signature,” or “exclusive,” use those words too.
When they read your copy, they should feel like, This is my person.

Examples:

If your client says, “I want something timeless.”
Use “classic,” “enduring,” “won’t age out.”

If your client says, “I want to stand out.”
Use “bold,” “unapologetic,” “signature piece.”

If your client says, “I want it to feel personal.”
Use “custom,” “made-for-you,” “one-of-a-kind.”

If your client says, “I’m tired of generic.”
Use “crafted,” “intentional,” “designed with you in mind.”

5. Trim the excess

Expensive brands are never wordy.
They say exactly what they need to say and no more.

Instead of:

“I offer a range of services for people who want to improve their business.”
Try:
“I help business owners turn ideas into booked clients.”

“I would love to work with anyone who’s looking for this kind of service because I feel like I could help.”
“If this is what you need, let’s work together.”

“I create many different designs, depending on your needs, and each one is unique.”
“Every design is custom — no templates, no repeats.”

“I’ll try my best to get you results.”
“I’ll get you results.”

The takeaway?
Sounding more expensive isn’t about being someone you're not.
It’s about speaking with confidence, clarity, and the kind of certainty that makes people think: if I want the best, I need to work with them.

Hi, I'm Jayson. If you’re ready for your website to sound like you, only sharper, clearer, and a whole lot more bookable, I’d love to help.